Course Fee:

Rs. 700000

Placement Record

99%

Founded by

Ekta Kapoor

Learn from

Industry Experts

Where creativity meets filmmaking expertise.

This full-time, 9.5-month program is designed to teach direction at a professional level. Dive deep into AD filmmaking, TV, and film, mastering the complexities, technical finesse, and innovative aspects of visionary filmmaking. Learn in a state-of-the-art facility equipped with the latest filmmaking technology.

Scholarship Programs

We offer scholarships of up to ₹115000 in course fees for high-achieving students entering our programs. If you would like to be considered for this scholarship, please fill out the scholarship application form.

Apply now

Overview

ICE offers the best curriculum designed to shape students into professional directors.

Direction is the heart of the media, entertainment, and film industry. As a director, you’re responsible for overseeing every aspect of the production, from casting actors to coordinating cinematographers, sound engineers, and crew members. It’s a blend of technical, creative, and leadership skills, all focused on communicating a powerful story.

Our program covers everything from the logistics of direction to captivating storytelling, shoot types, storyboarding, and working with actors and props. You’ll learn from award-winning directors and gain hands-on experience with each stage of production.

Upon completing the course, you’ll graduate with globally recognized ISO & government (MESC) certification.

Program Learning Outcomes

Eligibility: 10th/12th pass

The Advanced Direction Course equips students with the skills and expertise needed to step into the film and television industry with confidence.

  • Dual Certification & Industry Entry – Earn recognized certification and access entry-level roles such as screenwriter, production assistant, director, assistant director, and director’s assistant.
  • Comprehensive Understanding of Film & Television – Gain an integrated overview of filmmaking with a specialized focus on direction.
  • Master the Three Stages of Production – Develop expertise in pre-production, production, and post-production, including staging scenes, dividing shots, and executing them on camera.

This course provides practical, hands-on experience, preparing students to lead, create, and bring compelling stories to life on screen.

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Opp. 55 Corporate Avenue, 1st FLOOR, JOSHI BUILDING, GATE NO.4, JOSHI BUILDING, Saki Vihar Road, Mumbai, Mumbai Suburban, Maharashtra, 400072

Program Highlights

Live Online Video Lectures

Engaging Virtual Video Lessons to Visualize Concepts and Polish Skills

Spot Assignments

Equipped With the Latest Equipment, Infrastructure, And Resources for Spot Assignments

In-depth Case Studies

A Look at Distinct Topics of Interest to Learn, Comprehend and Be Inspired

Peer Feedback

Comments, Feedback, And Suggestions Between Fellow Students to Enrich Talent Performance

Dramatic Simulation

Role-play Scenarios to Facilitate Learning Through Representation and Structured Practice

Capstone Projects

A Prospect for Students to Probe Their Interests in The Industry

Programme Breakdown

 

Modules
Module 1: Captivating storytelling with proper technical finish in each production
Module 2: Synchronous teamwork with each member functioning sensitively & professional in harmony with each other
Module 3: Screening & analysis of films of the greatest Directors
Module 4: Vocabulary & commands of the film industry
Module 5: Tools of Screenwriting: Character, conflict & structure
Module 6: Imagination & Visualization
Module 7: Creating a world with visual & Sound
Module 8: Sound Design – Indoor Recording
Module 9: Composition *Continuity of Space & Time
Module 10: Visualization to Execution
Module 11: Concept of Mise-en-Scene
Module 12: Story Boarding & Ground Plan
Module 13: Working with Actors
Module 14: Production Design
Module 15: Introduction to the AD World
Module 16: Grammar of AD film-making
Module 17: Types and uses of AD film
Module 18: USP of AD films
Module 19: Creative Study
Module 20: Theme, Idea & Story
Module 21: Writing Ad Films
Module 22: Techniques
Module 23: Copywriting
Module 24: Types of AD Films
Module 25: Realistic vs. Non-Realistic
Module 26: Product Branding
Module 27: Corporate Branding
Module 28: Making AD Films
Module 29: Screenplay, Recall Value, Visual Design *Budgeting & Scheduling
Module 30: Media Planning
Module 31: Post-Production
Module 32: Chroma Shoot
Module 33: Music Video Shoot Picturization
Module 34: Graphics Related Shoot
Module 35: Fiction Vs Non-fiction writing
Module 36: Documentary Shoot – Biography

Key Faculty Members

Sushil Jadhav

Direction & Screenplay

The Institute of Creative Excellence

Sushil graduated in film direction and screenplay writing from the institute at India FTII, Pune. and holds a master’s in mass media and communication studies from Pune University. Since then, he has directed several documentaries and short films which appreciated in several film festivals. He has also worked for ad films as a copywriter and director.

Yashwant Shekhawat

Direction

The Institute of Creative Exellence

With a wealth of experience across multiple roles in the industry, Yashwant Shekhawat is a true veteran. A passionate novelist and playwright, he authored the Hindi novel ‘Aras-Pras’ and the play ‘Premchand Ghar Main’, based on the memoir of Shivrani Devi, wife of Premchand, published by Bodhi Prakashan and available on Amazon. Yashwant’s directorial expertise includes working as an Associate Director on films such as ‘Michael’ (Viacom and Anurag Kashyap) and ‘Fruit & Nut’ (Viacom), as well as serving as Chief Assistant Director for ‘Jai Santoshi Maa’ (Percept) and ‘Jonny Jonny Yes Papa’. His experience and storytelling skills make him an invaluable mentor at ICE.

Tarun Sharma

Editing & Scriptwriting

The Institute of Creative Excellence

Tarun is an alumnus of the prestigious FTI (film and television institute of India, Pune, where he graduated in film direction & screenplay writing. He has formerly worked with Ramesh Sippy Entertainment and has been involved with various film projects. He remains active within the industry on multiple film projects and is a leading faculty member at ICE.

Mohd Zorjis

Direction

The Institute of Creative Exellence

Mohammad Zorjis is a talented filmmaker and screenplay writer with a strong academic foundation in mass media and cinema. He graduated in Mass Media Studies from Jamia Millia Islamia University, New Delhi, and holds a Master’s degree in Arts and Aesthetics (Cinema & Visual Studies) from Jawaharlal Nehru University, New Delhi. Mohammad further honed his craft with a post-graduation in Film Direction and Screenplay Writing from the Film and Television Institute of India (FTII), Pune. With a diverse portfolio, Mohammad has successfully directed multiple short films, documentaries, and music videos. As a high-demand freelance filmmaker and screenplay writer, he continues to make a mark in the industry. His expertise in storytelling and direction makes him a valuable mentor at ICE, where he shares his industry insights and creative vision with aspiring filmmakers.

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How to Apply

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  • Step 1

Fill in the Application Form

  • Step 2

Exam & Interview

  • Step 3

Result Declaration

  • Step 4

Admission Confirmation

  • Step 5

Submission of Documents

Program Certificate

Students who complete any course are awarded certificates that are globally recognized and widely preferred within the industry.

Create a footing for all professions in art performance, acting, or filmmaking with an internationally recognized and accepted certification from ICE Institute. ICE was the first media and film institute to receive the ISO certification on quality standards and continues to make history within the industry.

We offer dual certification on selective courses with government certification. ICE is the authorized partner of Media & Entertainment Skill Council (MESC) which is promoted by FICCI & NSDC for setting standards while training and accreditation falls under (PMKVY) scheme of government of India. This is beneficial since MESC has a mandate to create a skilled workforce of 11.4 lakhs by 2022. 

Testimonials

Acting was always my dream, and ICE made it reality. From mastering performance to facing the camera, I learned it all. Thanks to their training , I debuted in Pavitra Bandhan and even got a film offer. Grateful for the incredible foundation ICE provided!
Chahat Panday
Chahat PandayBig boss 18 contestant
ICE is where I learned everything that has helped me in my television career. My basic acting skills were honed. I also learned the importance of physical fitness via dance and yoga.
Anuja Wale
Anuja Wale
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