A director is a story-teller. He takes the script and moulds it into a visual tale. He has to have an in-depth understanding of screenwriting, acting, cinematography, editing, sound recording and design procedures of filmmaking. When sheer direction excellence works on the script, we’re left with nothing short of a mind blowing script.

ICE Advanced Direction Course

A comprehensive course that takes students through the required knowledge areas for becoming a good Director. Students start with the fundamental concepts and move on to professional-level crafting. Students are taught how to achieve a balance between aesthetics and technical things. The course provides training on Ad Film Making in addition to Television and Film. Students will be required to take up a one month internship during the tenure of the program.


The ICE Direction Course is conducted by instructors who are also professionals in their respective fields - working actors, writers, directors and producers. They are respected veterans of the industry and they give each student the personal focus necessary for launching his/her career as a Director.


After successfully completing the course, students can start their careers as Directors, Associate Directors, Unit Directors and Assistant Directors in film, television, theater, publishing houses and can start their careers in the ad companies at various junior levels. One can also be an independent ad filmmaker.

ICE Direction Course Curriculum

  • Captivating storytelling with proper technical finish in each production
  • Creating a world with Visual & Sound
  • Synchronous teamwork with each member functioning sensitively and professionally in harmony with each other
  • Sound design - including indoor recording & outdoor recording
  • Screening and analysis of films of the greatest Directors
  • Composition
  • Vocabulary & Commands of Film Industry
  • Tools of screenwriting - Character, conflict & structure
  • Film appreciation and analysis
  • Safety Procedures While Shooting
  • Imagination & Visualization
  • Continuity of Space & Time
  • Story Boarding & Ground Plan
  • Visualization to execution- Concept of Mis-en Scene
  • Working with Actors
  • Production Design
  • Introduction to Ad World
  • Grammar of Ad film making
  • Types and uses of Ad films
  • USP of Ad films, 5Ps
  • Creative Study
  • Theme
  • Idea
  • Story
  • Writing Ad Films
  • Techniques
  • Storyboarding
  • Copyrighting
  • Types of Ad Films
  • Realistic v/s Non Realistic
  • Product Branding
  • Corporate Branding
  • Making Ad Films
  • Screenplay, Recall Value, Visual Design
  • Budgeting & Scheduling
  • Media Planning
  • Post Production

- Placements -

ICE provides placement support to all its students across all streams through a dedicated placements committee. With its network in the Industry, ICE also gets regular updates on placement opportunities which it continues to share with its students.

Full Placements!


Just click on the Apply button and fill in the form, We will get back to you.

Back To List