Institute of Creative Excellence

Full Time Part Time


Bringing a product to life; giving it an identity, and establishing connect with
its consumers is not as simple as it seems. That’s the potential of Ad Film Making.
It requires skilled understanding of concepts, filming and a mind ever ready to learn.

ICE Ad Film Making Course

The course is designed to touch upon the important aspects of ad industry such
as various types of advertisements, budgeting, creative writing etc.


Instructors who are professionals in their respective fields conduct the ICE Ad Film Making Course.
They are respected veterans of the industry and give each student the personal focus necessary for
launching his career.

ICE Ad Film Making Course Curriculum:

  • Introduction to Ad World
  • Grammar of Ad film making
  • Types and uses of Ad films
  • USP of Ad films, 5Ps
  • Creative Study
  • Theme
  • Idea
  • Story
  • Writing Ad Films
  • Techniques
  • Storyboarding
  • Copywriting
  • Types of Ad Films
  • Realistic v/s Non Realistic
  • Product Branding
  • Corporate Branding
  • Making Ad Films
  • Screenplay, Recall Value, Visual Design
  • Budgeting & Scheduling
  • Media Planning
  • Post Production


After successfully completing the course, students can start their careers in the ad companies at various junior levels. One can also be an independent ad film maker.